Velour finish adds definition.
These are jacquard woven towels whereby the loops have simply been “cropped” or “sheared” with the result of a soft velour finish.
The purpose of this is to allow the woven design to show up better with more definition.
However, the shearing process will remove some of the towels ability to absorb water.
The reverse side of the velour towel will remain fully absorbent as it maintains its standard terry loops and texture.
Nevertheless, this option is highy desirable for many clients.
Jacquard Woven Velour Towels UK