Companies that gain billions of dollars never forget to surprise their clients
Rebuilding your audience can be a tricky task, especially when you are recovering from the crisis caused by the Covid-19 pandemic. Being unique when it comes to your value proposition is key if you want to stand out from your competitors. That is why the most profitable brands in the world not only choose high-quality promotional products, but also create showstopping solutions that are able to highlight their social corporate responsibility values and rebuild their relationship with the customers.
They consider so many factors along the way. For instance, the promotional goods they choose need to reflect the principles of the brand’s target audience. They should also be the embodiment of the phrase “merchandise that sells itself” when it comes to design, sustainability efforts and comfort. Even when they suffer significant losses the most profitable companies never forget to take care of their loyal clients, business partners and employees. They use off-the-shelf merchandise to fuel all kinds of relationships in the business world. Today we will take a look at few examples from our own practice and we will dig a little bit deeper into what added value our promotional products give to the company.
According to Forbes, in 2020 Google is the second most valuable brand after the tech giant Apple. The brand is one of the most expensive in the global ranking and its revenues are $145.6 Billion. The advanced search engine allows Google’s creators managed to implement one of the most powerful advertising aggregates on the Internet. It not only owns YouTube, Gmail, Google Ads and Google Maps, but it also created technological gadgets and software that they are meant to work with.
Google like to send their employees and collaborators custom designed socks for various occasion throughout the year. Showing they care about their teams’ efforts to build the motivation of everyone involved in their projects. Companies now realize that personalizing T-shirts for every single employee can be a little bit more difficult than ordering a “One size fits most” socks. Learn more about our case study here.
Coca-Cola is probably one of the most famous soft drinks worldwide alongside Fanta, Sprite, Diet Coke, and Schweppes. That product alone brings more than $6 Billion in net profit for The Coca-Cola Company per year. According to Forbes, the brand’s revenue before interest and taxes is $25.2 Billion.
The company turned to Kingly when they wanted to promote their stance on environmental awareness while showing something relevant to the promotional market. That is why they choose our organic range of knitted socks as a corporate gift at promotional events. The company was so pleased with the products that they made several different orders for their other soft drink brands – Fanta, Burn energy, Sprite, etc. They also loved our compact T-shirts with exclusive, custom shapes Find out more about how the company benefited from using these promotional gifts here and here.
The multinational corporation and technology company is one of the world's largest and highest valued semiconductor chip manufacturer based on revenue. According to Forbes’ annual ranking Intel’s revenue for 2020 is $72 Billon. Intel’s main activities include supplying manufacturers such as Apple, Lenovo, HP, and Dell. Intel also manufactures motherboard chipsets, network interface controllers and integrated circuits, flash memory, graphics chips, embedded processors and other devices related to communications and computing.
They required the thickest and warmest socks for the coldest of climates to be used as a gift to employees over the Christmas period. In this case, ultra-thick thermal socks by Kingly was the obvious choice. Socks that keep feet very warm thanks to their thermal properties; socks with a fleece interior and a wonderful feeling of softness. Simply put, employees really hang on to these socks! Learn more about the results and benefits of these promotional goods here.
Corona’s revenue is about $7.5 Billion in 2020, according to Forbes. At the beginning of this year the brand lost £132 Million following the outbreak. However, instead of crushing the brand, the Coronavirus outbreak actually helped increase beer sales with 50%, according to Constellation Brands (STZ).
The brand likes to use promotional merchandise because of the many business benefits. A corporate gift is a little more personal than just reaching out to your audience with a social media ad. The brand impact is way more significant, especially having in mind that 8 out 10 people love receiving promotional giveaways while 7 out of 10 people find online advertising annoying. The company turned to Kingly for the creation of a special giveaway product for promotions in Europe, USA and Mexico – the Corona compact T-shirt. Take a look here.
The world-renown brand’s annual revenue is $14 Billion. The company provides office supplies as paper, computers, coffeemakers, chairs and furniture to firms across the globe. After the pandemic outbreak, they started adopting Kingly solutions for the new workplace reality. They really loved our Premium Hygiene Boxes, made a huge order and recognized our brand. This quickly transformed into a fantastic collaboration between Staples and Kingly.
Our hygiene products quickly became a hit in the corporate world as a lot of companies started contacting us. They were thrilled about ordering either hygiene box packs or "Back to work" packs to welcome their employees back to the office after the massive lockdowns and show their business partners they sare about their safety. You too can customize your own hygiene boxes with your branding and logo, as well as choose the products that best suit your needs.
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